Woolrich Woolen Mills has become synonymous with retro woodsman style under the guidance of creative director Daiki Suzuki, and became a buzz name amongst sneaker heads and design geeks. Known for their flannel and wool utility outer wear, Suzuki brought the legendary American brand into modern design through his trademark “imperfect” style, while maintaining a balance with the tradition that Woolrich is known for. Woolen Mills was Suzuki’s brainchild, so in his last season as the designer he introduced his successor, Mark McNairy of J. Press fame. He also collaborated with Bass Weejuns on a shoe line recently. As a fan of McNairy, it’s easy to see how great a fit he will be. As a fan of Suzuki, it’s time to grab some of his staple pieces which will quickly become collectable… beyond collectable. Suzuki will continue on with his Engineered Garments brand. McNairy will also continue his New Amsterdam line.

As folks go back to traditional styling and vintage starts to appeal again — sometimes its clear that the 90s were really like the 80s in some ways — Woolrich is making a timely move. Woolen Mills is a new classic, set to take more of the market for those looking for quality pieces. However, McNairy is keen to avoid mimicking Suzuki’s path.

“It’s not going to be red-and-black buffalo check — that I can tell you,” McNairy said. “I think I’ll end up adding a military aspect and some Ivy League. In the late Fifties and early Sixties, Woolrich had a sportswear collection that wasn’t necessarily geared for the outdoors and was more about the piece goods like Ivy League styles, duffle coats and things like that. It’s going to be a mixture of the things I love.”

McNairy’s inaugural line won’t be til Fall 2001, but sounds like it’ll be right up our alley. It also looks like Woolrich licensee WP Lavori will be behind it with added retail visibility with an outlet in New York’s Soho with five more US stores in the next few years.

Here’s a slice of Woolrich’s history: