K-motherfucking-swiss! The parent company got innovative on Monday, debuting a promotional campaign starring baseball legend and fictional dickhead Kenny Powers to push their new Tubes shoe, the titular feature being some powerful amalgamation of moon boots and gummy worms that serves the same general function as Shape Ups without being hideous or overpriced. Oh, and push he does; Kenny loves the Tubes! And people love Kenny. And so does the newly renamed K-Powers shoe company, as he seems poised to “sell some fuckin’ shoes” for ‘em.

In the video below Mr. Powers: takes on the suits with his encyclopedic knowledge of the game and summarily blows their minds, calls seasoned MMA fighter Urijah Faber a siss for jumping rope, stares down tight end Jeremy Shockey, and explains the physiology underpinning Secret Muscle Theory: