We love telling a good story here at KSPACE, as much as we love playing around with the idea of all things classic – past, present, future and even future primitive (but that’s a whole other story). So we’re delighted at this time to be unrolling a story not previously told, of an iconic brand steeped in ‘the Classic’ and better yet we get to tell it with the help of eight highly credible international designers over the next couple weeks in ‘You Gotta Know Your Classics’

It goes a little something like this – between 1966 and 1986 California sports brand K-Swiss created and sold a single shoe: The Classic. In that short period, The Classic rapidly evolved from being the world’s most advanced shoe on the tennis court to being the first high-performance white leather sneaker. Dare it be said that every other leather tennis shoe that followed was derived from The Classic. Now um after a mere forty-four years after its launch, K-Swiss is finally telling The Classic’s story and sharing some choice secrets along the way about its quietly iconic shoe.

Secrets like why its original owners only produced a single shoe for twenty years and what the ‘K’ in its name actually stands for, all unusually interpreted and told with the help of Amsterdam storytelling agency Lemon Scented Tea and eight top emerging international designers visually narrating the story via a series of collectable and we do mean Limited edition posters.

Each chapter of this classic tale from ‘No Talk Policy’ to ‘K is for Kalifornia’ to ‘Blond on Blond’ and ‘We Killed Canvas. Sorry’ all provide a fresh unique ontext to The Classic, while the designers were given free reign to interpret the stories graphically. Each poster is a stand-alone illustration, underscoring the lack of hierarchy in The Classics’s own story.

Stayed tuned here as the story unfolds and for details on when and how we will be giving away these choice collectables and a chance to win your own Classics.