Dutch design team Cobbenhagen Hendriksen were first out the gate to interpret ‘You Gotta Know Your Classics’ in Chapter 1 of this unique initiative and this is how they went about it:
Our assigned topic was ‘You gotta to know your classics’. Choosing Helvetica, which is used for the K-Swiss logo, we referred to a Helvetica sticker sheet you can buy in every office-supply shop. By tearing apart the reassembled message on the sheet we wanted to express the necessity of breaking through boundaries. Many different messages  have passed the revue, ending up with ‘The True Classic’ which fitted most in the overall campaign.

Based in Amsterdam, we design for print, with the goal of pushing content into new form solutions. Working mainly for the creative industry, we have completed several projects, amongst other things, for De Hallen Haarlem (museum for contemporary art, Haarlem), the Netherlands Media Art Institute (Amsterdam), Tubelight Magazine (Rotterdam), the Jan van Eyck Academy (Maastricht) and several artist books. And we both teach typography at the Royal Academy of Art in The Hague.

Marijke Cobbenhagen (1978, Amsterdam) and Chantal Hendriksen (1978, Delft)

Stay tuned here for insights into 7 more top emerging designers interpretations of ‘the Classic’ and a chance to win a set of the ‘You Gotta Know Your Classics’ limited edition posters