A dubstep supergroup? It was probably inevitable, but Magnetic Man did it anyway. A trio of dubstep super-OGs—Skream, Benga, and Artwork—comprise Magnetic Man, and with such low-end tweaking talent all in one zone, much is expectedly hyped about this collective. On the one hand, even before releasing anything they garnered an NME cover, while on the other, they’ve been dismissed as the emperor’s new doze.
So why does Magnetic Man inspire such debate? Because despite their street cred—bass legends Artwork and Benga are truly among the true originators of the dubstep sound, and Skream clawed his way up from underground notable to established hitmaker—Magnetic Man are anything but genre purists. For one, their upcoming single, “I Need Air,” oozes pop appeal shamelessly, from the catchy fembot vocals courtesy Angela Hunte (who co-wrote Jay-Z/Alicia Keys smash “Empire State of Mind”?!?!!?) to the shamelessly tranced-out synth hooks.
The commercial appeal of “I Need Air” shouldn’t be such a massive surprise for the massive: Skream’s remix of “In For The Kill” by La Roux was an format-crossing hit that felt even bigger than the original (Magnetic Man’s other leaked track, another girly-pop voiced anthem called “Perfect Stranger,” evokes that breakthrough vividly). And truly, dubstep has never been about genre purity: whenever it seems to get stale, it simply digitally hotwires a bunch of new sounds and rhythms together and never seems to get in a rut. The Digital Soundboy remix of “I Need Air” is a good example of this—it’s got Hyperdub abstract atmospherics, drum-and-bass syncopation, and house-y thump at the same time, playing simultaneously to the girls on the dancefloor and dudes in anoraks and beards that never dance but nod their head when the shit seems real. Regardless, it’s clear from “I Need Air” that Magnetic Man are up for pushing the sonics into new zones, even if that zone might’ve once been occupied by Britney Spears’ android double.


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