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August 30, 2010

Jack Spade & K-Swiss: Take Ivy

A revisitation of prep seems in the air. Prep is most easily defined as the clothes handsome Ivy league boys and girls wore between 1950 and 1989, sweater vests and boating shoes, slacks and piqué. Vanity Fair recently covered the relaunch of The Official Preppy Handbook, a manual from 1980 repurposed into True Prep, both a send-up and a manual of sorts for those interested in learning the many (many) rules that go along with this very specific subculture (aboveculture?).

takeivy

Is that tradition Jack Spade and K-Swiss have announced a similar, but more straightforward – likely less aggravating – collaboration surrounding the first reprinting of Take Ivy, a book of photography featuring shots of sharply-dressed bourgeoisie during the 1960s. K-Swiss and Jack Spade’s contribution to the relaunch is a heavy-grade sweatshirt with silkscreened elbow patches, and a pretty sharp belt, both meant to update the styles featured in the book.

take-ivy-book-kswiss-jackspade-selectism-1

The package will be available August 31st only at Jack Spade retail.



category: Arts, Books, Product

Written by andrew flanagan

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